Sul progetto
The "GreenGuard" project seeks to tackle the growing challenge of greenwashing, providing youth with the tools to identify and challenge misleading environmental claims. Through a combination of non-formal educational approaches, digital tools, and international collaboration, the project aims to empower young people and youth organizations to foster genuine environmental activism.
Key objectives include:
Youth Empowerment
Equipping youth workers and organizations with quality, non-formal education to challenge greenwashing.
Ricerca e prevenzione
Conducting cross-national research to create universal anti-greenwashing guidelines.
Consapevolezza e azione
Raising awareness about greenwashing among young people through tailored educational programs and events.
Soluzioni tecnologiche
Developing user-friendly digital tools, including an app, to help identify false eco-claims and support organizations in promoting genuine sustainability.
Rete internazionale
Building a global network of stakeholders committed to combating greenwashing and sharing best practices.
The project will deliver results including educational programs, guidelines, and digital tools, fostering an international network to sustain long-term efforts against greenwashing. Key partners include Contextos (Portugal), Istituto Universitario Carolina Albasio (Italy), Pannonia Consulting (Croatia), and Youth Power Germany (Germany), all contributing their expertise in youth work, digital innovation, and sustainability education.
Attività
Creazione di moduli educativi
Development of non-formal educational modules to train youth workers and young people in identifying and countering greenwashing.
Cross-National Research
Conducting research in partner countries to identify greenwashing practices and create universally applicable prevention guidelines.
Sviluppo di strumenti digitali
Creation of a mobile app and digital tools to help youth organizations and young people identify greenwashing and promote sustainable activism.
Eventi di sensibilizzazione
Organizing events and campaigns to raise awareness about greenwashing and encourage environmental activism among young people.
Creazione di una rete internazionale
Setting up a digital platform to connect youth organizations and stakeholders for collaboration in the fight against greenwashing.
Diffusione dei risultati
Sharing the project's results and resources globally through online platforms, seminars, and workshops to ensure wide-reaching impact.
Risultati
- Launch of a detailed set of guidelines to prevent greenwashing, along with tailored green non-formal educational programs for young people, youth workers, and organizations.
- Design and release of a user-friendly mobile app to help youth and organizations identify and counter greenwashing practices, with regular updates for continued support.
- Development and deployment of a digital platform serving as a one-stop hub for resources, training materials, and collaborative tools for youth, youth workers, and organizations.
- Establishment of an international network that connects youth organizations and relevant stakeholders, promoting regular dialogues, resource-sharing, and joint anti-greenwashing campaigns.
- Facilitating the transformation of organizations' operational practices towards ecological sustainability through the adoption of project tools and guidelines.
- Empowerment of youth workers, organizations, and young people in understanding the importance of preventing greenwashing, supported by the developed digital tools.
- Strengthening international and local collaborations across educational sectors through the strategic dissemination of project outcomes and knowledge-sharing, leading to improved youth work.