Greenwashing Detector

Analyze company sustainability claims and check if they're truly green or just greenwashing. Higher scores indicate higher risk of deceptive environmental claims!

How to Use This Tool

Rate each statement on a scale of 1–5, where:

1 — Excellent 2 — Good 3 — Moderate 4 — Poor 5 — Very Poor
Step 1 of 6

Communication Clarity

How clear and understandable are the environmental claims? Vague or confusing language often hides weak environmental benefits.

Step 2 of 6

Third-Party Certification

Whether environmental claims are verified by independent, credible organizations. Fake or weak certifications are common greenwashing tactics.

Step 3 of 6

Values Alignment

Whether the company's overall practices match their environmental claims. Look at their supply chain, manufacturing, and business model.

Step 4 of 6

Corporate Transparency

How open and honest the company is about their environmental impact, data, and past issues. Transparent companies provide verifiable information.

Step 5 of 6

Brand Consistency

Whether environmental responsibility is part of the company's core identity or just a marketing tactic for one product.

Step 6 of 6

Product Lifecycle Impact

The environmental impact from creation to disposal. True eco-products consider the entire lifecycle, not just one aspect.