About project

The "GreenGuard" project seeks to tackle the growing challenge of greenwashing, providing youth with the tools to identify and challenge misleading environmental claims. Through a combination of non-formal educational approaches, digital tools, and international collaboration, the project aims to empower young people and youth organizations to foster genuine environmental activism.

Key objectives include:

1

Youth Empowerment

Equipping youth workers and organizations with quality, non-formal education to challenge greenwashing.

2

Research and Prevention:

Conducting cross-national research to create universal anti-greenwashing guidelines.

3

Awareness and Action:

Raising awareness about greenwashing among young people through tailored educational programs and events.

4

Tech Solutions:

Developing user-friendly digital tools, including an app, to help identify false eco-claims and support organizations in promoting genuine sustainability.

5

International Network:

Building a global network of stakeholders committed to combating greenwashing and sharing best practices.

The project will deliver results including educational programs, guidelines, and digital tools, fostering an international network to sustain long-term efforts against greenwashing. Key partners include Contextos (Portugal), Istituto Universitario Carolina Albasio (Italy), Pannonia Consulting (Croatia), and Youth Power Germany (Germany), all contributing their expertise in youth work, digital innovation, and sustainability education.

Activities

Creation of Educational Modules

Development of non-formal educational modules to train youth workers and young people in identifying and countering greenwashing.

Cross-National Research

Conducting research in partner countries to identify greenwashing practices and create universally applicable prevention guidelines.

Development of Digital Tools

Creation of a mobile app and digital tools to help youth organizations and young people identify greenwashing and promote sustainable activism.

Awareness-Raising Events

Organizing events and campaigns to raise awareness about greenwashing and encourage environmental activism among young people.

Establishment of an International Network

Setting up a digital platform to connect youth organizations and stakeholders for collaboration in the fight against greenwashing.

Dissemination of Results

Sharing the project’s results and resources globally through online platforms, seminars, and workshops to ensure wide-reaching impact.

Results

Launch of a detailed set of guidelines to prevent greenwashing, along with tailored green non-formal educational programs for young people, youth workers, and organizations.

Design and release of a user-friendly mobile app to help youth and organizations identify and counter greenwashing practices, with regular updates for continued support.

Development and deployment of a digital platform serving as a one-stop hub for resources, training materials, and collaborative tools for youth, youth workers, and organizations.

Establishment of an international network that connects youth organizations and relevant stakeholders, promoting regular dialogues, resource-sharing, and joint anti-greenwashing campaigns.

Facilitating the transformation of organizations' operational practices towards ecological sustainability through the adoption of project tools and guidelines.

Empowerment of youth workers, organizations, and young people in understanding the importance of preventing greenwashing, supported by the developed digital tools.

Strengthening international and local collaborations across educational sectors through the strategic dissemination of project outcomes and knowledge-sharing, leading to improved youth work.